B2B Social Marketing

Social media channels represent more than just a new method of marketing.
For B2B organizations, social represents a critical point in the buyer journey, and its two primary functions are to build trust and drive qualified leads.What Does Social Mean To You?


Build your community and grow your sales pipeline with our social marketing services.

We build thriving social communities made up of your constituents. Engaged audiences of buyers, employees, influencers, and partners help further your goals and drive business.
Social marketing is powered by great content. We provide resources for businesses looking to build trust and drive inbound leads through content marketing.
Get social and sales to work more efficiently and effectively together. We provide auditing, set up, and management services for today’s leading marketing automation software.

Social + Sales

We are B2B social marketing consultants who develop strategic blueprints that connect social and sales.

Meet the team

Get to know our team of expert social marketing consultants.

Jed Singer

Jed has kept clients at the forefront of social marketing since 2006. He has worked with the world’s largest brands and organizations, including P&G, MasterCard, ESPN, and Humana. His team crafts award winning campaigns and designs strategies for community building, customer engagement, and lead generation that impact the bottom line.

Don Naegely

Don has a rich background in web and app development. He brings technical insights to client iniatitives, drawing from experience as the Lead Analyst and Programmer of the Application Development team at Children’s Hospital of Pennsylvania, and before that at both Lockheed Martin and FMC. Don has led initiatives in a variety of sectors, from military to non-profit to Fortune 500.
Joseph Kokinda

Joseph is our data analytics expert, commuting a wealth of statistical modeling and measurement experience as a lead analyst at Independence Blue Cross. He helps our clients to make sense of all the data pouring in through social channels, and draws insights that empower them to make better business decisions.
Carter Posey

Carter built his expertise in digital marketing and business strategy through experiences as both a marketing consultant at KPMG and brand leader at the Campbell Soup Company. Having worked with companies that range from Startups to Fortune 100, both B2B & B2C, Carter brings a unique perspective to social strategy engagements.

Luke Luber


Luke’s extensive design experience provides our clients with compelling, effective creative. His work, in both B2C and B2B industries, features a roster that includes P&G, Comcast, and Spark Networks, among many others. Luke works with our clients to understand their UXD needs and create on-brand content that supports their social strategy.
Jenna Dietrich

Jenna brings operational experience from both marketing services and marketing software businesses. She helps to drive business forward with innovative thinking and diagnostic problem solving, while also managing Socialight client experience.

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Our B2B social marketing consultants have experience with a wide array of industries. We work to ensure that every single engagement becomes an effective long-term partnership.

Socialight Media Marketing Experience

Speaking Engagements

Draw in more engaged attendees and round out your presenter list with expert social marketing speakers.

Founder and Lead Strategist Jed Singer regularly presents at regional and national events and conferences. Jed has designed social marketing courses for leading business schools, teaches at the LeBow School of Business at Drexel University, presents alongside Fortune 500 clients, and leads educational outreach as a board member for the Philadelphia Interactive Marketing Association.
Presentations include real-world case studies and tactics, leaving your audience with actionable insights that have immediate business impact. Talks are customized based on audience (agencies, brand marketers, creative technologists, students, etc), and they can be slanted toward beginner, intermediate, or advanced audiences.

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Get In Touch

Contact us today for a free consultation. We’ll talk through your goals and give you actionable next steps on the spot.

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