A Bright Idea
What is Web 2.0?The second generation of the World Wide Web - the movement away from static webpages to dynamic and shareable content. Companies like Amazon are pioneers of Web 2.0 applications of user generated content (product reviews, recommendations, wish lists, etc.).
What is Social Media?
Social media is a term used to describe any vehicle designed to deliver and share user generated content. Popular social media include social networks, social bookmarking, wikis, podcasts, photo-sharing, video-sharing, and blogs. Click the Play arrow to check out this great video by Common Craft:
Social Media in Plain English from leelefever on Vimeo.
What is a Social Network?
A social network is an online community of real people who share activities or interests and are interested in exploring others' activities or interests. Social networks are the glue that hold people together in this ever-growing online world.
What is Viral Marketing?
Viral marketing is the new "pull" marketing. Rather than flashing banner advertisements on popular websites or taking out an ad in the paper ("pushing" your product or service on the customer), viral marketing does just the opposite. It causes a stir; gets people talking and asking questions about your company. This word-of-mouth marketing is much more powerful and long-lasting than traditional business-to-consumer marketing. Even better, viral marketing is inexpensive - it's achieved online through social networking. That's how SociaLight Media can help you.
Why should I care where my clients spend their time on the web?
"78% of internet users research a product or service online before purchasing it" -Pew Internet and American Life Project. Advertising online doesn't work the same way it did even five years ago. Companies need to be in front of their prospects and customers on their own turf - not just your corporate website - and their turf is social media and social networks. Customer service, two-way communication, has surpassed advertising, one-way communication, in value in today's business environment.
How can this increase my profits?
With great web presence and customer service come loyal customers and word-of-mouth praise. Far more valuable than a television ad or website banner ad, and cheaper too. Tapping into social media vehicles allow for greater (and unexpected) levels of customer service. Loyal customers turn into passionate missionaries and tell their friends about your product or service. These tesimonials are most valuable because they have a TRUST with their friends which you don't have...yet. SociaLight Media will help you navigate the world of interpersonal online communications.
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